It was Art without the making

Attention Customers......
Where's the Beef?
(pause)
I'll tell you where it is, Isle two....
Corned beef that is...
It's reduced.....
so knock yourselves out!!!



Me and Simon were queing in ASDA gettin our lunch when the above announcement came over the tanoy!!! It is difficult to put into words how amazing it was. I think, the choice of words, the tone, and the sense of surprise made the whole thing so great. Obviously the timing
was impeccable. Everyone on the checkouts just stopped what they were
doing, looking slightly confused.
Humour is a big part of what made it so memorable, however it is not clear whether the Humour was confounded by the announcer. Although there was no doubt that the announcer was a genius both me and Simon agreed that the management would probably reprimand them.
The sad thing is, we will probably never here such an announcment again although we will wait in hope that one day such an Announcer (whom is Beyond art!!!) will jolt us out of this misierable existance in the perveyance of creamy comestibles.

note

The Economics of Attention Style and Substance in the Age of Information
Richard A. Lanham
Inquiry of all sorts has to be serious. That is its organizing premise. But if you subtract the object of that seriousness by putting a urinal in its place, that seriousness is turned into a game. To understand it, you must then write a serious treatise on games and play, wondering all the while what you are about. The critic, like a bull bemused by the toreador’s flashing cape, starts pawing the ground, angry and confused. Such confusion has made Duchamp famous. The urinal proved to be an extraordinarily efficient generator of fame because other people—the critics and historians—did all of Duchamps work for him.
“That oscillation constitutes a serious lesson about seriousness. But it does not constitute great art, if we think of art as composed of stuff shaped into beauty, as forming part of a goods economy. In this industrial framework, Duchamp is the charlatan some have taken him for. But if you are willing to put him into an attention economy rather than a goods economy, let him work in attention, not in stuff, then things look different. Duchamp, as few before him, knew how to catalyze human attention in the most economical way possible. The disproportion between his oeuvre, the physical stuff he left behind, and his reputation can be explained in no other way. If we are looking for economists of attention, he provides a good place to start, an excellent lesson in efficiency.”
a) Put Armitage shanks logo onto an IKEA mug
b) Give away as a gift (Put on display in exhibition)
c) Get tech drawings made on C.A.D of mug (Production drawings)
d) Make mock up of Evening Post article for wall at college (For Photo only)
e) Make meeting with Armitage and IKEA as performance....
The object is turned into an idea, an idea that catches peoples attention. When people worship the idea over the object the idea switches back into the object again.
Lets take “the” fountain. We can't, because it is not “the” Fountain but “a” fountain. The fountain has a great story.

The con strains the writing with an old sieve

"the known case of the found woman"
by
He did Brighton
01. Skinny's tale
02. your neice
03. Skinny's caught
04. The clean young Millionaire
05. One ex-agitator
06. theif in spectacles has nothing to say
07. insignificant greeting
08. The huge bout between Paul and John
09. The miserable afair
10. Mrs Ill tongue finds her way
11. Skinny and your neice get on smoothly
12. Skinny and Ernie the clone
13. Skinny gets an answer
14. A very Dull Morning
15. Peas, tarts and ties
16. Your neice and spike do nothing
17. Skinny has seen it all before
18. Skinny reads Braille
19. Spikes nuance
20. Not paying attention and leaving
21. Skinny's in the clear
22. The woman in her bra
23. You idiot skinny!!!
synopsis:
A responsible free woman is walking - She is also painfully ordinary! Could it be Mrs Illtongue? Or does the Fan go Twang in the pulpits fake indignity?

He did Brighton!!

The mundane Mountain

01. down in Roberts submarine
02. Robert loses out again
03. the mistaken grave
04. we can be wherever
05. a tiny explorer
06. the two men make four
07. a terrible loss
08. shut up Kiki
09. old news
10. A coarse exposure
11. The muted cave
12. in front of the dried up river
13. the safe is in the cave
14. the expensive miscarriage of justice
15. the women set the appointments
16. the freeman is locked up
17. the a-z
18. beans for tea
19. a small appointment in a plane
20. A post is the measure
21. the familiar naves
22. Got the cash fast
23. the guard in the inn is of the measure
24. go on and hide the naves
25. flips a stone in the plane
26. the gateway
27. A disks very coarse in the plane
28. the calm before the night
29. A hairy Jury
30. Robert does nothing
31. a damp squib